The Permanent Observatory on Anti-counterfeiting Systems
New anti-fakes initiative to trace and track the origin of the market's products

Turin, 20 August 2009. UNICRI, the United Nations Interregional Crime and Justice Research Institute, in partnership with ARES Spa has created the Permanent Observatory on Anti-counterfeiting Systems (POAS) and is to launch the first Global anti-counterfeiting data bank initiative to trace and track the origin of market’s products: the Worldwide Track and Trace Bank (WTTB).

The daily chronicles of the international papers are filled with news concerning the seizure of fake goods. According to the European Commission, in 2008, some 178 million items were seized compared with 79 million in 2007, a figure that indicates a 125% growth. Moreover, there has been a 13% increase in products registered as breaking intellectual property rights - over 49,000 cases compared to 43,000 in 2007. The consequences of such phenomena are priceless in terms of risks for the consumers and companies’ revenues and losses, therefore affecting the economy as a whole.

The Permanent Observatory will evaluate the effects that anti-counterfeiting technologies may have in limiting the spread of the phenomenon; it will support producers with instruments to differentiate their products from their eventual counterfeit copies and it will assist consumers, as well as all the supply chain actors, with tools to verify the authenticity of the products.

The POAS is at the disposal of the International Community, supporting its efforts to significantly reduce counterfeiting and piracy, the resale of stolen goods, as well as other types of fraud.

The global anti-counterfeiting data bank is a global system based on the control of all the product’s passages along the distribution chain. The registration of these passages goes from the manufacturer to the consumer through the operators engaged in the distribution chain, allowing consumers to also control the origin of their purchases.
The WTTB is the first global anti-counterfeiting data bank initiative, promoted by UNICRI and created for a collective and generalized use, posing at its core and at its basis the full respect of ethical values and principles.
Accessibility to the WTTB, also in terms of costs, is a priority so that producers from every country in the world can have the possibility to resort to such a system.
Wide accessibility passes through the identification of high-level service providers with the capacity to guarantee the system’s proper functioning and a broad representation of the WTTB.
A call for service providers is currently open, inviting private companies to join the Permanent Observatory on Anti-counterfeiting systems.
To this end, on July 31st UNICRI published an international announcement for service providers to act as a global network-marketing provider of the Worldwide Track and Trace Bank that will remain open until October 31st.

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