| ENTRY | ACQUISITION DATE | LOCATION |
| 18315 | 2008-11-20 | 343.51 S 875 |
|
| TITLE |
| COUNTERING COUNTERFEIT TRADE: ILLICIT MARKET INSIGHTS BEST-PRACTICE STARTEGIES AND MANAGEMENT TOOLBOX |
|
| ABSTRACT |
| Trade in counterfeit goods has developed into a substantial threat to many industries and the phenomenon -as well as its implications- is highly complex. The authors’ objective is to provide the know-how that is required to successfully respond to counterfeit trade, presenting a unique combination of in-depth analysis of the supply and demand-side of the illicit market, best-practice strategies, product protection technologies and a set of new management tools to support market monitoring, reaction, and prevention efforts. || The book has a strong focus on assisting practitioners to deal with this challenge, providing them with concrete product-protection strategies and working solutions. Another major benefit of this publication is the high standard of research that supports the presented findings. || || |
|
| AUTHOR(S) |
| STAAKE, THORSTEN; FLEISCH, ELGAR |
|
| PUBLISHER | PLACE | YEAR | SERIES |
| SPRINGER | BERLIN | 2008 | |
|
|
| PAGES | EDITION | NOTES |
| 246 | | 24 CM -- APPENDIX -- BIBLIOGRAPHICAL REFERENCES |
|
|
